It appears there are some Natural Born Clickers, representing appx 6% of all online users, that cause about 50% of all ad clicks. On top of that one now seems to know that brand awareness and click-through behaviour are not depending on each other. Which leads me to assume that in future it'll be sufficient for ads to be delivered to a filter to be called a justifiable investment.
© Copyright 1998 - 2008 Klaus Schallhorn.