Subjects:
Logfile Burning
Phorm is an Advertising crutch, sniffing the user's data stream directly at the provider [who gets a cut] in order to insert advertising into html pages the user requests. Those who notice and disagree can
- change their provider
- trust those people to obey an opt-out [you have to know about this first, though]
- install AntiPhormLite, an application that simulates a browser by requesting html pages across a large variety of subjects continuously [which are discarded without anyone ever looking at them], all in order to confuse the sniffers with meaningless data.
Your accesslog files are even less relevant now.
Size Does Matter
I believe, a headline that's 10680 characters long is unreasonable. And it looks like crap when it's not hidden because Javascript is turned off in your browser.
Move up to your own .EDU
For $US 50 a month you can now run your own subdomain blog on a .edu domain provided you don't do anything commonly associated with the red light district, or worse. Somehow Mr Keller established a "Pickering University" in 2006 and further managed to get pi.edu registered for this very establishment - despite using a Hotmail address. And now he thinks it's payback time big time. Because there's a lot of people out there who still believe that .edu links are better than others, and who still insist that search engine staff are so ignorant they'll never notice. Maybe they don't even have internet access.
Death of a Legend
It appears there are some Natural Born Clickers, representing appx 6% of all online users, that cause about 50% of all ad clicks. On top of that one now seems to know that brand awareness and click-through behaviour are not depending on each other. Which leads me to assume that in future it'll be sufficient for ads to be delivered to a filter to be called a justifiable investment.
Spam Waves
If you didn't know you can now read an explanation, how new pages receive a very short lived artificial ranking boost, and how this has been abused by some for some time.
Pagerank updated
After
a lot of sites were left out in the cold in the wake of last week's Pagerank fix
the same changes have now affected link selling sites in many countries. There are,
however, some sites whose PR has been increased although they have been selling
links ads for years.
People who have avoided dodgy links will be smirking gleefully. But I fear that some shady characters might be rubbing their hands: time to hyperpromote forum posts and blog comments with entries such as "I couldn't understand some parts of this story, have to check elsewhere". The signal to noise ratio probably takes another hit.
© Copyright 1998 - 2008 Klaus Schallhorn.